Nice to Nice

At first glance, it really doesn’t look all that impressive. There’s a pretty port with cafés charging €5 for a coffee and a picturesque old town in sugared-almond hues, but there are many prettier in the hills nearby. There are sandy beaches, rare enough on the Riviera, and old-fashioned squares with plane trees and pétanque players, but these are a dime a dozen throughout Provence. So what made St-Tropez an internationally known locale? Two words: Brigitte Bardot. When this pulpeuse (voluptuous) teenager showed up in St-Tropez on the arm of Roger Vadim in 1956 to film And God Created Woman, the heads of the world snapped around. Neither the gentle descriptions of writer Guy de Maupassant (1850–93), nor the watercolor tones of Impressionist Paul Signac (1863–1935), nor the stream of painters who followed (including Matisse and Bonnard) could focus the world’s attention on this seaside hamlet as did this one sensual woman in a scarf, Ray-Bans, and capris. Vanity Fair ran a big article, “Saint Tropez Babylon,” detailing the over-the-top petrodollar parties, megayachts, and Beyoncé–d paparazzi. But don’t be turned off: the next year, Stewart, Tabori & Chang released an elegant coffee-table book, Houses of St-Tropez, packed with photos of supremely tasteful and pretty residences, many occupied by fashion designers, artists, and writers. Once a hangout for Colette, Anaïs Nin, and Françoise Sagan, the town still earns its old moniker, the “Montparnasse of the Mediterranean.” Yet you might be surprised to find that this byword for billionaires is so small and insulated. The lack of train service, casinos, and chain hotels keeps it that way. Yet fame, in a sense, came too fast for St-Trop. Unlike the chic resorts farther east, it didn’t have the decades-old reputation of the sort that would attract visitors all year around. For a good reason: its location on the south side of the gulf puts it at the mercy of the terrible mistral winter winds. So, in summer the crowds descend and the prices rise into the stratosphere. In July and August, you must be carefree about the sordid matter of cash. After all, at the most Dionysian nightclub in town, a glass of tap water goes for $37 and when the mojo really gets going, billionaires think nothing of “champagne-spraying” the partying crowds—think World Series celebrations but with $1,000 bottles of Roederer Cristal instead of Gatorade. Complaining about summer crowds, overpricing, and lack of customer service has become a tourist sport and yet this is what makes St-Tropez—described by the French daily newspaper Le Figaro as the place you can see “the greatest number of faces per square meter”—as intriguing as it is seductive.

One of the most photographed villages along the coast, with a decidedly romantic and affluent aura, Portofino has long been a popular destination for the rich and famous. Once an ancient Roman colony and taken by the Republic of Genoa in 1229, it’s also been ruled by the French, English, Spanish, and Austrians, as well as by marauding bands of 16th-century pirates. Elite British tourists first flocked to the lush harbor in the mid-1800s. Some of Europe’s wealthiest drop anchor in Portofino in summer, but they stay out of sight by day, appearing in the evening after buses and boats have carried off the day-trippers.There’s not actually much to do in Portofino other than stroll around the wee harbor, see the castle, walk to Punta del Capo, browse at the pricey boutiques, and sip a coffee while people-watching. However, weaving through picture-perfect cliffside gardens and gazing at yachts framed by the sapphire Ligurian Sea and the cliffs of Santa Margherita can make for quite a relaxing afternoon. There are also several tame, photo-friendly hikes into the hills to nearby villages.Unless you’re traveling on a deluxe budget, you may want to stay in Camogli or Santa Margherita Ligure rather than at one of Portofino’s few very expensive hotels. Restaurants and cafés are good but also pricey (don’t expect to have a beer here for much under €10).

United with France only since 1860, Nice has its own history and atmosphere, which dates back 230,000 years. It was on Colline du Château (now château-less) and at the Plage des Ponchettes, in front of the Old Town, that the Greeks established a market-port in 350 BC and named it Nikaia, which would become Marseilles’ chief coastal rival. The Romans established themselves a little later on the hills of Cimiez (Cemenelum), already previously occupied by Ligurians and Celts, and quickly overshadowed the waterfront port. After falling to the Saracen invasions, Nice regained power as an independent state, becoming an important port in the early Middle Ages.So cocksure did it become that in 1388, Nice, along with the hill towns behind, effectively seceded from the county of Provence, under Louis d’Anjou, and allied itself with Savoie. Thus began its liaison with the House of Savoy, and through it with Piedmont and Sardinia, it was the Comté de Nice (Nice County). This relationship lasted some 500 years, tinting the culture, architecture, and dialect in rich Italian hues.By the 19th century Nice was flourishing commercially, locked in rivalry with the neighboring shipping port of Genoa. Another source of income: the dawning of tourism, as first the English, then the Russian nobility, discovered its extraordinary climate and superb waterfront position. A parade of fine stone mansions and hotels closed into a nearly solid wall of masonry, separated from the smooth-round rocks of the beach by what was originally named Camin deis Anglés (the English Way), which of course is now the famous Promenade des Anglais. This magnificent crescent, which is seeking UNESCO recognition, is one of the noblest in France. Many of Nice’s most delightful attractions—the Cours Saleya market, the Old Town streets, the Hotel Negresco, and the Palais Masséna—are on or close to this 10-km (6-mile) waterfront, making it the first stop for most visitors, while the redevelopment of Nice’s port, around the other side of the Colline du Château, makes it easier for amblers who want to take in the Genoese architecture or peruse the antiques at the Puces de Nice, now part of the Promenade des 100 Antiquaires, along Quai Papacino. Nice also has the distinction of the “Family Plus” label, with free strollers, play areas, and restaurants with child-friendly activities.