Marseille to Livorno

At first glance, it really doesn’t look all that impressive. There’s a pretty port with cafés charging €5 for a coffee and a picturesque old town in sugared-almond hues, but there are many prettier in the hills nearby. There are sandy beaches, rare enough on the Riviera, and old-fashioned squares with plane trees and pétanque players, but these are a dime a dozen throughout Provence. So what made St-Tropez an internationally known locale? Two words: Brigitte Bardot. When this pulpeuse (voluptuous) teenager showed up in St-Tropez on the arm of Roger Vadim in 1956 to film And God Created Woman, the heads of the world snapped around. Neither the gentle descriptions of writer Guy de Maupassant (1850–93), nor the watercolor tones of Impressionist Paul Signac (1863–1935), nor the stream of painters who followed (including Matisse and Bonnard) could focus the world’s attention on this seaside hamlet as did this one sensual woman in a scarf, Ray-Bans, and capris. Vanity Fair ran a big article, “Saint Tropez Babylon,” detailing the over-the-top petrodollar parties, megayachts, and Beyoncé–d paparazzi. But don’t be turned off: the next year, Stewart, Tabori & Chang released an elegant coffee-table book, Houses of St-Tropez, packed with photos of supremely tasteful and pretty residences, many occupied by fashion designers, artists, and writers. Once a hangout for Colette, Anaïs Nin, and Françoise Sagan, the town still earns its old moniker, the “Montparnasse of the Mediterranean.” Yet you might be surprised to find that this byword for billionaires is so small and insulated. The lack of train service, casinos, and chain hotels keeps it that way. Yet fame, in a sense, came too fast for St-Trop. Unlike the chic resorts farther east, it didn’t have the decades-old reputation of the sort that would attract visitors all year around. For a good reason: its location on the south side of the gulf puts it at the mercy of the terrible mistral winter winds. So, in summer the crowds descend and the prices rise into the stratosphere. In July and August, you must be carefree about the sordid matter of cash. After all, at the most Dionysian nightclub in town, a glass of tap water goes for $37 and when the mojo really gets going, billionaires think nothing of “champagne-spraying” the partying crowds—think World Series celebrations but with $1,000 bottles of Roederer Cristal instead of Gatorade. Complaining about summer crowds, overpricing, and lack of customer service has become a tourist sport and yet this is what makes St-Tropez—described by the French daily newspaper Le Figaro as the place you can see “the greatest number of faces per square meter”—as intriguing as it is seductive.

Calvi, Corsica’s slice of the Riviera, has been described by author Dorothy Carrington as “an oasis of pleasure on an otherwise austere island.” Calvi prospered by supplying products to Genoa; its citizens remained loyal supporters of Genoa long after the rest of the island declared independence. Calvi also claims to be the birthplace of Christopher Columbus. During the 18th century the town endured assaults from Corsican nationalists, including celebrated patriot Pasquale Paoli. Today Calvi sees a summertime invasion of tourists, drawn to the 6-km (4-mile) stretch of sandy white beach, impressive citadel overlooking the Old Town, lively restaurants, and buzzing nightlife.

The colorful facades and pedestrians-only calata (promenade) make Portovenere the quintessential Ligurian seaside village. As a UNESCO World Heritage Site, its harbor is lined with tall, thin “terratetto” houses that date from as far back as the 11th century and are connected in a wall-like formation to protect against attacks by the Pisans and local pirates. Its tiny, carruggi (alley-like passageways) lead to an array of charming shops, homes, and gardens and eventually to the village’s impressive Castle Doria high on the olive tree covered hill. To the west standing guard over the Mediterranean is the picturesque medieval Chiesa di San Pietro, once the site of a temple to Venus (Venere in Italian), from which Portovenere gets its name. Nearby, in a rocky area leading to the sea, is Byron’s Cave, a favorite spot that the poet loved to swim out into the sea from.

Livorno is a gritty city with a long and interesting history. In the early Middle Ages it alternately belonged to Pisa and Genoa. In 1421 Florence, seeking access to the sea, bought it. Cosimo I (1519–74) started construction of the harbor in 1571, putting Livorno on the map. After Ferdinando I de’ Medici (1549–1609) proclaimed Livorno a free city, it became a haven for people suffering from religious persecution; Roman Catholics from England and Jews and Moors from Spain and Portugal, among others, settled here. The Quattro Mori (Four Moors), also known as the Monument to Ferdinando I, commemorates this. (The statue of Ferdinando I dates from 1595, the bronze Moors by Pietro Tacca from the 1620s.)In the following centuries, and particularly in the 18th, Livorno boomed as a port. In the 19th century the town drew a host of famous Britons passing through on their grand tours. Its prominence continued up to World War II, when it was heavily bombed. Much of the town’s architecture, therefore, postdates the war, and it’s somewhat difficult to imagine what it might have looked like before. Livorno has recovered from the war, however, as it’s become a huge point of departure for container ships, as well as the only spot in Tuscany for cruise ships to dock for the day.Most of Livorno’s artistic treasures date from the 17th century and aren’t all that interesting unless you dote on obscure baroque artists. Livorno’s most famous native artist, Amedeo Modigliani (1884–1920), was of much more recent vintage. Sadly, there’s no notable work by him in his hometown.There may not be much in the way of art, but it’s still worth strolling around the city. The Mercato Nuovo, which has been around since 1894, sells all sorts of fruits, vegetables, grains, meat, and fish. Outdoor markets nearby are also chock-full of local color. The presence of Camp Darby, an American military base just outside town, accounts for the availability of many American products.If you have time, Livorno is worth a stop for lunch or dinner at the very least.