Nice to Naples

At first glance, it really doesn’t look all that impressive. There’s a pretty port with cafés charging €5 for a coffee and a picturesque old town in sugared-almond hues, but there are many prettier in the hills nearby. There are sandy beaches, rare enough on the Riviera, and old-fashioned squares with plane trees and pétanque players, but these are a dime a dozen throughout Provence. So what made St-Tropez an internationally known locale? Two words: Brigitte Bardot. When this pulpeuse (voluptuous) teenager showed up in St-Tropez on the arm of Roger Vadim in 1956 to film And God Created Woman, the heads of the world snapped around. Neither the gentle descriptions of writer Guy de Maupassant (1850–93), nor the watercolor tones of Impressionist Paul Signac (1863–1935), nor the stream of painters who followed (including Matisse and Bonnard) could focus the world’s attention on this seaside hamlet as did this one sensual woman in a scarf, Ray-Bans, and capris. Vanity Fair ran a big article, “Saint Tropez Babylon,” detailing the over-the-top petrodollar parties, megayachts, and Beyoncé–d paparazzi. But don’t be turned off: the next year, Stewart, Tabori & Chang released an elegant coffee-table book, Houses of St-Tropez, packed with photos of supremely tasteful and pretty residences, many occupied by fashion designers, artists, and writers. Once a hangout for Colette, Anaïs Nin, and Françoise Sagan, the town still earns its old moniker, the “Montparnasse of the Mediterranean.” Yet you might be surprised to find that this byword for billionaires is so small and insulated. The lack of train service, casinos, and chain hotels keeps it that way. Yet fame, in a sense, came too fast for St-Trop. Unlike the chic resorts farther east, it didn’t have the decades-old reputation of the sort that would attract visitors all year around. For a good reason: its location on the south side of the gulf puts it at the mercy of the terrible mistral winter winds. So, in summer the crowds descend and the prices rise into the stratosphere. In July and August, you must be carefree about the sordid matter of cash. After all, at the most Dionysian nightclub in town, a glass of tap water goes for $37 and when the mojo really gets going, billionaires think nothing of “champagne-spraying” the partying crowds—think World Series celebrations but with $1,000 bottles of Roederer Cristal instead of Gatorade. Complaining about summer crowds, overpricing, and lack of customer service has become a tourist sport and yet this is what makes St-Tropez—described by the French daily newspaper Le Figaro as the place you can see “the greatest number of faces per square meter”—as intriguing as it is seductive.

Calvi, Corsica’s slice of the Riviera, has been described by author Dorothy Carrington as “an oasis of pleasure on an otherwise austere island.” Calvi prospered by supplying products to Genoa; its citizens remained loyal supporters of Genoa long after the rest of the island declared independence. Calvi also claims to be the birthplace of Christopher Columbus. During the 18th century the town endured assaults from Corsican nationalists, including celebrated patriot Pasquale Paoli. Today Calvi sees a summertime invasion of tourists, drawn to the 6-km (4-mile) stretch of sandy white beach, impressive citadel overlooking the Old Town, lively restaurants, and buzzing nightlife.

Elba is the Tuscan archipelago’s largest island, but it resembles nearby verdant Corsica more than it does its rocky Italian sisters, thanks to a network of underground springs that keep it lush and green. It’s this combination of semitropical vegetation and dramatic mountain scenery—unusual in the Mediterranean—that has made Elba so prized for so long, and the island’s uniqueness continues to draw boatloads of visitors throughout the warm months. A car is very useful for getting around the island, but public buses stop at most towns several times a day; the tourist office has timetables.

Naples, in the Campania region, is Italy’s third largest city. Its claim to fame is the spectacular location along one of the world’s most splendid bays, backed by the perfect cone of Mount Vesuvius. In addition to its beautiful setting, Naples’ surprises with other outstanding attractions such as the Royal Palace, San Carlos Opera House, the impressive National Archaeological Museum and the Castel Nuovo, dating from the 13th-century. The city’s central area is best explored on foot. Chaotic traffic conditions make driving around the city a very frustrating experience. Naples provides a convenient starting point for trips to such favored destinations as Pompeii, Herculaneum and Mount Vesuvius. The Isle of Capri can be reached via a 45-minute hydrofoil service. The region of Campania was home to Greeks settlers some 300 years before Rome was founded. Pompeii, too, was a Greek town before being conquered by the Romans during the 5th century BC. It was under the Romans that Pompeii flourished and grew prosperous. When Mount Vesuvius erupted in 79 AD, the population of 20,000 was wiped out, but dozens of buildings were preserved under layers of cinder more than 20 feet deep. The most important finds from Pompeii are displayed in Naples’ National Archaeological Museum. A visit here will no doubt enhance a visit to ancient Pompeii.